The Wizard With the Very Defensible Pond

There was once a wizard who lived beside a pond.

May 24 • Scott Werner

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2

Here Comes (Forward Deployed) Everybody

Note: I just enabled paid subscriptions for $8/month.

May 17 • Scott Werner

39

2

10

April 2026

Artifacts Are Alive (And Photographs are Dead)

There is a photograph of a coral reef on the wall of my dentist’s office.

Apr 25 • Scott Werner

19

3

7

March 2026

The Illusionist and the Conjurer

Penn & Teller have this philosophy about their craft.

Mar 24 • Scott Werner

23

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The Collective Superstitions of People Who Talk to Machines

You had a technique.

Mar 14 • Scott Werner

14

4

2

The Ghost in the Funnel

Your Free Tier is Someone Else's Twenty-Minute Side Project

Mar 7 • Scott Werner

23

3

3

February 2026

Open Source, SaaS, and the Silence After Unlimited Code Generation

The End of Feedback

Feb 28 • Scott Werner

73

12

13

From Nodes to Stories, Fiction as a Tool for Thinking

On Saturday I wrote about what happens when a fundamental input gets cheap and new categories of activity explode in ways nobody predicts.

Feb 26 • Scott Werner

5

2

1

The Great Zipper of Capitalism

On Pizzas, CSVs, and Building for Markets That Don't Exist Yet

Feb 22 • Scott Werner

22

5

2

As Complexity Grows, Architecture Dominates Material

There’s this talk from 1997 that I keep bringing up on here, but there’s a different part I want to call to your attention this time.

Feb 14 • Scott Werner

19

4

The Discovery Phase Is All There Is

Or: Documents Retrieved from the Department of Best Practices, Third Sub-Basement, The Building

Feb 6 • Scott Werner

15

3

January 2026

The Different Shapes of "Think Before You Build" Prompting

Or: The Beaver Who Learned To Measure Twice

Jan 28 • Scott Werner

102

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